For the uninitiated, Public Espresso began as a hobby, roasting coffee on our kitchen counter on the weekends. James started roasting after a few business trips granted him some exposure to different styles of coffee.
We've been fascinated by the process ever since and have bean able to taste and share coffees from around the world — Bali, Ethiopia, Brazil, Mexico, El Salvador, to name a few. Sourcing good, sustainable coffee can be expensive and tricky, but putting out a product we're proud of has always been important to us. Roasting coffees that have ben sustainably farmed and sourced responsibly drives that cost up, but it allows farmers and going cooperatives to build businesses of their own.
For centuries, the roasting process has required fire. As technology has evolved, the process has been refined, but gas-powered coffee roasters with heavy exhaust systems have maintained a dominant presence in the industry.
Then along comes Bellwether Coffee with their electric, ventless, zero-emissions coffee roaster. We followed their story closely as they made waves across not only the coffee industry, but start-up and tech industries, too. This year, they were awarded Best New Product by the Specialty Coffee Association. We'd been looking for ways to expand our roasting business and increase the visibility of our coffee program at the same. The Bellwether now lives in our cafe and the entire roasting process — loading, roasting, cooling and bagging — will take place in the shop during business hours. All with zero carbon emissions.
We could not be more thrilled to get started and to share more about this machine, their mission and the new layers of accessibility and sustainability it provides. If you stop into the shop, ask us about it. Going forward, all of the coffee served and sold through our shops and wholesale partners is 100% carbon emission free. You can order some from our online shop, too.